BEAUTY OF JOSEON

The Joseon Dynasty represents an important period in Korean history, lasting for centuries. The Joseon Dynasty elite despised overly ostentatious and flashy makeup and embellishments.

Beauty of Joseon products are created with purity, simplicity, and subtle beauty in mind. They are reminiscent of Hanbang, a traditional Korean medicine, with botanical ingredients such as ginseng, green tea, lotus root, and ginger. The brand believes these classic ingredients improve the overall condition of the skin.