LOLY'S SECRETS

Les Secrets de Loly is the story of a woman passionate about homemade natural skincare. Kelly Massol, the brand's founder, began creating her products in her apartment kitchen. She has always been aware of the needs of textured hair. She discussed them in blog posts on her own website, then on a forum. After several years of discussing Black and mixed-race beauty, natural products, and the acceptance of curly hair, Kelly Massol wanted to take her efforts further. In 2009, she created Les Secrets de Loly. This brand has become a benchmark in hair products for wavy, curly, coily, and kinky hair. Her goal? To provide all people with textured hair with high-quality, natural products. A passion for natural cosmetics and a desire to meet a growing need gave birth to Les Secrets de Loly.