BEAUTY OF JOSEON

The Joseon Dynasty represents an important period in Korean history that lasted for centuries. The elite of the Joseon Dynasty despised makeup and embellishments that were too ostentatious and flashy. 

Beauty of Joseon products are created in accordance with the idea of purity, simplicity and subtle beauty. They are reminiscent of Hanbang, a traditional Korean medicine, with botanical ingredients such as ginseng, green tea, lotus root and ginger. The brand believes these classic ingredients improve the overall condition of the skin.